Main brand logo, designed with the music style and character's identity in mind (Bold, assertive, atypical, mechanical, dangerous, modern)
Typography logo sticker for merchandise (first image) and banner for official SoundCloud profile (second image) designed within the JRTI brand guidelines
Official "Bring The Apocalypse" album cover illustrated graphic. The idea was to reflect the theme of the album, introduce the character, and begin the canon storyline for the character and its universe.
Social Media Presence
The brand isn't just trying to sell products or music - It's telling an elaborate story behind the music and mascot that fans would be more deeply invested in. The brand's tone is far from "professional", being more personable and informal to really reach and immerse the target audience.
Illustration of JRTI, posted to social media
Joke cartoon, posted to social media
