ExoTerik (EsoTerik)

E-commerce alternative apparel & novelty item brand with a niche theme. The business is undergoing a rebrand and is receiving several designs for a new, refreshed line of products to relaunch with

ExoTerik logo graphic

This is a full rebrand and marketing project, the business was in need of a more refined, distinct image. The goal was to maintain the original theme and story of the brand while turning it into something that'll make the target audience curious.

I am handling the creative direction, brand/graphic/product design, and marketing.

Previous official logo for EsoTerik (Renamed ExoTerik), prior to rebranding (for reference)

In order to help ExoTerik have a successful relaunch, a much more distinct and unique identity is being developed for the business to stand out. Alongside this, the product line will be more focused on a particular niche/aesthetic rather than being generally 'space' themed.